top of page
  • 작성자 사진Jay Ahn

SNS usage behavior in Korea (Q1)

The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access various information as well as entertainment elements through YouTube. YouTube is the information platform with the largest increase in utilization compared to last year (67.3% increase) Recently, SNS including YouTube is emerging instead of search portal sites. Among them, the biggest reason why YouTube is in the spotlight is that you can see what you are curious about in detail through videos (4~50s). It is also beneficial that you can check other people's responses through comments and views (10s). YouTube has the most positive information platform, both interesting and beneficial information. In addition to watching videos passively, it also actively uploads its own writings, photos, videos, and comments. (Upload share ('20) 17.4% → ('21) increased by +15.8%P to 33.2%). But it is most recognized that there is a lot of advertising content, and it is increasing gradually, so we need to respond to this.

더 읽어보시겠습니까? 구독을 통하여 본 독점 게시물을 더 확인하실 수 있습니다.

조회수 16회댓글 0개

최근 게시물

전체 보기

The movie market in Korea is slow but we start seeing more local and foreign movies are coming to the theater in the second half. How about you #mrx and #marketing folks? How would you like to watch a

bottom of page