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  • 작성자 사진Jay Ahn

[Netnography] How to do it in Korea?

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in general. Even before the pandemic, netnography was there in the market research area but it has become now the major methodology of qualitative market research.

더 읽어보시겠습니까? 구독을 통하여 본 독점 게시물을 더 확인하실 수 있습니다.

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