INSIGHTS: KOREA NOW

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2021 Korea General Population

Hi MR experts, If you are looking for Korea Gen Pop information, you can download the file from here. We refer to the Korean National...

Watching Movie behavior change

The movie market in Korea is slow but we start seeing more local and foreign movies are coming to the theater in the second half. How...

Generation MZ feels stressed about mixed work and private telecommunication during the pandemic

Telecommuting becomes the majority communication method during the COVID-19. The proportion of office workers working for companies that...

SNS usage behavior in Korea (Q1)

The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access...

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Can ESG activities strike CPG Brands in Korea?

Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December...

[Netnography] How to do it in Korea?

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...

[MarketResearch101] what does a market researcher do?

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...

netnography [1]

There was a big challenge to the market research industry in Y2020. We used to 'Contact' to respondents to interview. Due to the...